branding
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
SOLUTION
Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements. Components include a product sheet, 3D model, environmental product placement photo, product splash page, interface screens, 3D product animation, and brand assets.
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program
CHALLENGE
Design identity and components for a food service cleanliness campaign.
SOLUTION
Build program brand and assets in collaboration with the program originator to generate employee enthusiasm and patron confidence while conforming to strict corporate brand guidelines. Components include web page, logo design, brochures, pamphlets, guides, product sheets, posters, letterheads, decal, food tray sheet, and food packaging.
Develop a brand presenting PND Ink & Toner as a credible business providing a reputable product with immediate recognition—the primary ink colors of cyan, magenta, yellow, and black guarantee association and dot pattern provide immediate recognition with inkjet. The company name is printed on top in black and white for maximum contrast and logo clearly identifies the business type. Brand guidelines support the logo through precise instructions for use, ensuring compliance and messaging consistency.
brand
CHALLENGE
Ground-up brand development for an ink and toner business. Branding needs to communicate a quality product, performance, and clean experience.
SOLUTION
The ink and toner business runs deep and wide. These products display branding from large corporations to one-person garage shops. PND needed a logo that presented them as a credible business providing a reputable product with immediate recognition. The primary ink colors of cyan, magenta, yellow, and black guarantee association with inkjet cartridges and a spray dot pattern presents each color to reinforce the connection. The company name is printed above in black and white for maximum contrast. The logo clearly identifies the type of business and utilizes pure, saturated colors and high contrast to convey the qualities buyers seek in ink and toner. Brand guidelines support the logo through precise instructions for use, ensuring compliance and messaging consistency. The guide also includes secondary colors, logo files, graphic assets, presentation template designs, letterheads, business cards, digital signature, and creative direction to communicate brand culture. This branding solution gives PND a turn-key tool to launch and run its business confidently.
one-pagers
SOLUTION
Deliver product experience or guide the reader through the required steps to achieve the desired result in a single sheet for print and digital distribution.
Utilize corporate design components to create an on-brand product story, educating and persuading the audience. Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step. Design, illustration, photo editing, and copy writing.
CHALLENGE
tradeshow
Design a set of trade show banners.
SOLUTION
Design banners utilizing brand colors. private-label graphics, and existing photography. Feature engaged consumers benefitting and enjoying the Crane vending experience and products.
CHALLENGE
beverage
CHALLENGE
Craft a series of cup designs that promoted Conoco and collaboration with local entities.
SOLUTION
Build program brand and assets in collaboration with the program originator to generate employee enthusiasm and patron confidence while conforming to strict corporate brand guidelines. Components include web page, logo design, brochures, pamphlets, guides, product sheets, posters, letterheads, decal, food tray sheet, and food packaging.
user experience
CHALLENGE
Crane Merchandising requested a complete user experience for their new Apollo Mini vending machine that identified the service provided and clearly demonstrated the purchasing process.
SOLUTION
Consider user test data, market positioning, and engineering input to develop a solution that provides a seamless user experience from an initial view to a completed purchase. Interface cycles through animated purchasing steps to inform the shopper of their pending venture. Once initiated, the animations continue to walk the customer through the transaction. Graphics call to customers while still fitting into an office/breakroom environment. Design, illustration, animation, and copy writing.
beverage
SOLUTION
Creative product support for WinCup, a food and beverage container manufacturer.
Provide WinCup with product branding, collateral, and corporate brand creative, including logo revise.
CHALLENGE
packaging
CHALLENGE
SOLUTION
Brand development for Georgia-Pacific private labeling program.
Utilize existing client graphics to develop custom office paper packaging designs for digital direct packaging printing. Provide client with flat sheet design proposals. Revise and develop to final mechanical file and 3D model for product rendering marketing asset.
advertising
CHALLENGE
Promote product features and value in a single impression.
SOLUTION
Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure targeted communication. Banner ads, responsive HTML emails, and print ads. Design, illustration, 3D modeling, photo editing, animation.
tradeshow
CHALLENGE
Engage a passive audience for corporate introduction, dialogue, product information, and demonstrations.
SOLUTION
Design a Georgia-Pacific Office Papers tradeshow package that includes product photography, brochure, product sheets, and a tabletop display designed to portray the products as part of a productive and fun work environment. Create a brand-aligned marketing toolset for representatives and an engaging, informative environment for attendees. Build physical paper ream mockups, shoot product photography, and build a media asset library for marketing.
packaging
CHALLENGE
SOLUTION
Graphics development and support for Georgia-Pacific branded products.
Designed and build paper packaging graphics for three brands across 38 products utilizing different substrates, printing processes, and meeting federal standards for consumer labeling. Create marketing images, mechanical files, and naming conventions for the media asset library. Extend brand through in-storm merchandising, advertising, promotions, and websites.
presentation
CHALLENGE
Establish Metro Furniture’s brand, products, and furniture plans as a perfect fit for Porsche’s North American dealerships.
SOLUTION
A presentation positioning Metro furniture as a brand founded on quality and performance- characteristics shared with Porsche. Increase the brands’ connection through speed and motion, similar to the reputed performance of Porsche’s automobiles. Design and illustration.
display graphics
Design default vending machine display graphics.
CHALLENGE
SOLUTION
Create a collection of vending machine graphics that suit a spread of location environments and industries as options to choose from when graphics are not provided by the buyer. Implement color, saturation, textures, line, and tones to provide a diversity of visual solutions.
publications
Distribute a large quantity of information in an organized manner for digital and print distribution.
CHALLENGE
SOLUTION
Compose multipage and multipanel documents that categorically designate content utilizing tabs and colors. Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure. Design, illustration, photo editing, and animation.
logos & icons
Represent a concept, function, or entity with a visual symbol.
CHALLENGE
SOLUTION
Design a simple, identifiable, adaptable visual that defines and features brand colors and fonts, creates intrigue, and tells a story across all channels and media. The symbol will build recognition, instill trust, and provide a unique identity for the concept, function, or entity.
video
CHALLENGE
EcoVest Capital Inc. needed a tool to introduce themselves– a “handshake” that explained their approach, products, and tools to wealth managers looking for sustainable investment opportunities.
SOLUTION
A branded visual experience employing a professionally written script narrated by voice-over talent, with video and informational motion graphics. Sales professionals now have a tool that provides a comprehensive brand-consistent introduction and automatically stirs dialog with potential clients. Design, illustration, video, photo, and audio editing.
infographics
Communicate complex data, systems, and processes to an inexperienced audience.
CHALLENGE
SOLUTION
Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences. Design and illustration.
motion graphics
Increase visual interest and impact in websites, presentations, applications, and videos to grow engagement.
CHALLENGE
SOLUTION
Create motion graphics that bring life to branded assets, passive components, instructional, and informational graphics. Added motion empowers these graphics to explain, demonstrate, announce, and enliven user experiences. Illustration, 3D modeling, animation.
